A Book Cover Must Make a Promise, and the story must Deliver it

The drawing for the winner will be held on February 1, 2015.

The reason this post about book covers has been Reblogged to this Blog about the Vietnam War, PTSD and combat veterans is because I’m redesigning the cover of “Running with the Enemy”. The main character of this thriller—that is also a love story—is a U.S. Marine and the story that takes place during the Vietnam War where I fought as a U.S. Marine in 1966.

These were the first four covers that I asked  readers to vote/comment on.

Low Res Four Covers for Voting on January 15 2015

After comments came in (mostly on my other Blog, Lloyd Lofthouse.org), those four covers were revised down to two choices (see below).


Low Res January 22 - two choices

One of these covers will probably replace the current second e-book cover of “Running with the Enemy” (the paperback still has the original cover), and anyone who leaves a comment/suggestion and helps me select the best cover will be entered in a drawing for a free e-book copy of this novel (or a paperback with the original cover if the winner prefers one and lives in the United States).

If the winner has already read “Running with the Enemy”, that’s okay. I’ll send the winner of the drawing a copy of my next novel when it comes out in a few months, “The Redemption of Don Juan Casanova”, a murder thriller and a lusty love story  that has been with the copy editor with a cover that is pretty much a done deal—I hope. And if the winner doesn’t want to read these two novels because they don’t offer the theme or genre the winner prefers to read, then I will offer an Amazon “Give as a Gift” equal to the full price of the e-book that will be set at $3.99.

Here’s the working cover of “The Redemption of Don Juan Casanova”.

LowiDef Dec 19 Book Cover for Redemption With Title Flattened

Lloyd Lofthouse

How important is a book’s cover? Well, for an answer, The Midwest Book Review rejects books submitted for review if the cover doesn’t measure up to traditional industry standards. Midwest reviewers do not bother to open those books. They go in the recycle bin.

On Saturday, January 10, 2015, I attended the January meeting of the Diablo Branch of the California Writers Club to hear a presentation by Jim Azevedo, the Marketing Director of Smashwords. The title of his presentation was “The Secrets to Ebook Self-Publishing Success”. With a Power Point Presentation that had 72 screen shots, he focused on ten secrets, and the one that grabbed my attention was #2, Creating a SUPBERB cover image.

It was soon obvious to me that a book’s cover was probably one of the most important steps to publishing success after writing a riveting story that is professionally edited, because more than 26%…

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